Feb. 10, 2012 at 5:29pm
Willy Fernandez-Lomana and Randy Diaz “Hispanizator” banner. The Hispanizator Banner represents the growing problem in advertising. Rather than creating advertising that suits the consumer, brands rely on adaptations from the general market to speak to their Hispanic audience.

Willy Fernandez-Lomana and Randy Diaz “Hispanizator” banner.

The Hispanizator Banner represents the growing problem in advertising. Rather than creating advertising that suits the consumer, brands rely on adaptations from the general market to speak to their Hispanic audience.